Protecting Your Personal Health Information
My Blueprint has been designed to comply with the Health Insurance Portability and Accountability Act of 1996 (HIPAA),
which established standards for the privacy of individually-identifiable health information (protected health information*).
We have implemented security procedures on this website in an effort to protect your personal medical information.
It has always been the policy of Arkansas Blue Cross and Blue Shield through our Code of Business Conduct to protect
the confidentiality of personal medical information.
*Protected Health Information (PHI) is defined as health information, including demographic data collected, which permits
identification of an individual or could reasonably be used to identify that individual. It includes information
regarding the diagnosis, medical treatment, care, advice or counseling of an identified member, the physical or mental
condition of the member, or prescription-drug therapy for the member.
My Blueprint Security
For protection of your personal information, My Blueprint uses 128-bit encryption. Data is transferred from Arkansas
Blue Cross databases to you during a “secured session” using Secure Socket Layer (SSL) 128-bit encryption technology.
SSL is the industry-standard security protocol for encoding sensitive information and works by creating a shared
digital key, which allows only the sender and receiver of the transmission to scramble and unscramble the information.
SSL encryption can be broken only by intercepting the encrypted message, recording it and using a computer to try
every possible combination (up to a billion or more) of characters to capture the correct digital key.
If your Internet browser does not support 128-bit encryption, you should download the most current version. If you
access the Internet via a corporate network, please check with your system administrator before downloading a new
Your Internet browser can tell you whether or not you are in a website secured by SSL technology by the presence of
a padlock or key typically in or near the URL address bar at the top of the browser. On older browsers the lock is
normally located somewhere along the bottom of your browser’s window. If the lock is closed or the key is unbroken,
you are in a secured section of your host’s website.
When you register to use My Blueprint, we request information from you in connection with your registration. Once you
have signed in, you may view or modify the information we have captured about you or change your password by clicking
on the link called “Update Account Settings.”
The combination of your username and password protects access to your personal information. If you fail to enter the
correct username or password after three attempts, you will be locked out of My Blueprint for a specified period
of time. To maintain the security of your information, do not share your password with anyone. If you give your username
or password to others, you assume responsibility for possible unauthorized access. If you suspect the privacy of
your username or password has been compromised, please either change your password immediately or email Customer
“Cookies” are small text files placed on your computer’s hard drive by websites you visit to provide a more personalized
online experience and a more efficient session. The cookies we use will not harm your system or collect information
our website, remember that you have already signed in during the current session and log the pages you visit. You
can set your Internet browser to reject cookies or notify you when they are present. However, if you turn cookies
off you will not be able to log into My Blueprint. The cookies used by My Blueprint are temporary and are deleted
automatically when you close your browser session. These cookies do not collect personally identifiable information.
We discourage the sending of emails containing personal health information through any other system. Regular, non-encrypted
Internet email is not secure and should be used only for non-sensitive and non-confidential inquiries.
All online forms in My Blueprint are secured through Secured Socket Layer technology and are encrypted when you submit
them to us.
Use of Your Personal Information
Information you voluntarily provide Arkansas Blue Cross during your online sessions may be used and disclosed by Arkansas
Blue Cross for our own marketing or administrative purposes, including but not limited to customer or provider service,
billing and collection activities of Arkansas Blue Cross or of health care providers furnishing services to you,
or various wellness, care coordination, or case management services or other business activities or health-care operations
conducted by Arkansas Blue Cross or by its group health plan customers or business associates, consistent with applicable
privacy laws and regulations and our own Information Privacy and Security Program. Your information will not be sold
to third parties.
- Regularly change your password.
- Do not share your password with anyone.
- Use the links provided within My Blueprint instead of the “back” button or other browser navigational buttons.
- “Sign out” when you have finished your session.
- Close your Web browser when you leave your PC to ensure that no one else can access any private information stored
in your browser’s memory.